Why do we need personal branding?

What if you were to look at employers as consumers and our skills as the product they’re shopping for? Admittedly there are plenty of “brands” out there with the same skill set; how would you make your brand stand out?

Personal Branding is extremely important, if you want that dream job. Thankfully as with any brand, it is up to the marketer – you, to sculpt your brand the way you want it seen. Here are 4 tips to get started:

Your “Press Kit”   

Your resumes act as press releases. They need to be catchy! Would you want to read …

It’s personal

Fancy words, simple fonts and a single A4 sheet – for years we’ve been told to keep the resume simple, straightforward… and impersonal.

But times are changing now; from using Slideshare presentations to making resume boards on Pinterest, using creative PSD templates to making Video CVs, we’ve “upgraded” our methods of presenting our professional selves. But what’s the point of using any medium, no matter how different, if your resume is missing a key ingredient: You.

Let’s take a look at three ways to infuse your amazing personality into the resume you have.

Say Cheese!

We’ve heard this sentence before: …

One Month since the InternsME Talent Hunt

6:48AM; the year was 2004. I had just boarded the school bus when a boy two years my senior told me that I had something called the ‘gift of the gab.’ He explained to me what it meant. Although I was slightly taken aback I was also very pleased. While I certainly knew I was chatty, I did not realize that the ability to be a good, witty conversationalist would later prove to be one of my greatest skills.

 Fast-forward a decade to the 15th of December 2014. Would I be able to impress potential employers at the first …


It’s a rainy, windy morning today; in short a perfect day to sleep in. You’re in the middle of a dream involving you, Harvey Specter and the Empire State building… and your alarm starts ringing mid- dream.

Alarms suck. There’s no denying that these devices were put on earth for the soul purpose of crushing our soul and ruining our dreams. So is there anything that makes these sleep stealing minions of the Anti- Christ easier to bear? Here’s the good news: Yes, there are! Let’s take a look at a few things you can do that’ll make mornings a …


Interviews are stressful; period. Whether you’re a student attending your first job interview or a senior manager interviewing for the CEO’s position, you are going to worry before the meeting. Some of us spend all our time rehearsing our answers to potential questions until we’re satisfied, while others go the opposite way and pretend that the interview isn’t happening. The latter does calm you down quite a bit… that is, until you’re on your way to the interview. That’s when panic sets in along with regret and you realize you have butterflies in your stomach.

So, for all you daredevils …